When using Linear or Connected Television strategies, video stands out as a powerful & efficient way to reach a large audience. Whether targeting a younger “cord cutting” audience with advanced geo-targeting, or a more traditional direct response message across a national audience, utilizing Television is both diverse and effective. Combining visual and audio elements across various length commercial spots, TV delivers an engaging and persuasive message. Sequoia Media pivots toward the best performing direct response mechanisms such as toll-free numbers, website URLs and QR codes displayed in the commercials. Overall, TV’s wide reach, cost efficiencies and direct response features make it a highly effective medium for advertising.
TELEVISION
TELEVISION
CASE Legal Media's television buyers have bought hundreds of millions of dollars in TV media, developing extensive relationships across TV networks & services. Combined with world-class predictive analytics and an in-house intake solution, CLM knows which levers to pull to generate the best TV results for our legal clients.
RADIO
Radio advertising reaches some of the most loyal media consumers through legacy platforms that continue to engage audiences in compelling ways. Recent research shows that radio still reaches over 90% of the adult population in the United States each week. Our ability to target the right demographics for your campaigns may likely include this medium!
DIGITAL
Digital media offers a powerful tool for targeting specific audiences through customized ads. Digital platforms across Display, Social, Search and many other platforms create an ecosystem that CLM navigates to find the best geographical, demographic and creative strategy to fit your campaign’s needs.
Newspaper advertising can provide anything from a hyper local to broad audience reach, with thousands being read by millions each day. Billboard advertising offers a uniquely direct and oversized medium to capture eyeballs behind the wheel or on the street. Print strategies are a great complement to an overall marketing strategy.
Massive Client Reach
Immediate Response
Highly Effective
Loyal Listeners
Customized Reach
Highly Engaging
Precise Targeting
Personalized Messaging
Constantly Evolving
Trusted
Clear Messaging
Geographically Precise
RADIO
Radio remains a powerful tool for Direct Response advertising, backed by compelling statistics. According to recent research, radio still reaches over 90% of the adult population in the United States each week, making it a highly effective medium for reaching most any audience. Additionally, studies have shown that radio advertising has a strong impact on driving online search activity, with a 29% increase in search volume observed after exposure to radio ads. The combination of wide reach and the ability to drive online engagement makes radio a valuable channel for advertisers looking to generate a high response campaign that exceeds key performance goals.
DIGITAL
Various types of digital advertising such as Search, Social, Display and Content provide powerfully effective strategies for direct response campaigns. Platforms such as Meta, Google, Bing, TikTok, Snapchat and Reddit offer extensive data-based targeting options, allowing advertisers to reach specific audiences based on demographics, interests, and behaviors. Precise targeting ensures that the ads are shown to the most receptive audiences, increasing the chances of eliciting a direct response and, therefore, a profitable campaign. Digital advertising also provides a wide range of ad formats, including image, video, retargeting and dynamic ad placements, all of which capture a user’s attention and drive engagement. Allowing for a personalized ad experience, digital advertising is a force for any scalable, high-quality direct response campaign.
Newspaper and Billboard advertisements are powerful tools for reaching relevant and engaging audiences. Newspaper advertising can provide anything from a hyper-local to broad audience reach, with thousands of various newspapers being read by millions each day. Billboad advertising offers a unique opportunity to address a service or product within a highly targeted market. Newspaper advertising can effectively target specific demographics and geographic areas, making it a nice fit for many localized direct response campaigns. Additionally, newspaper readers often spend more time engaging with the content, allowing for a higher chance of capturing their attention and eliciting a direct response.